For me crafting topwater lures started as a passion project, the perfect project to merge my interests for art and design with my love for fishing.

This kicked off the journey that would soon become Apex Lures.

Many hours of trial, error, testing, and refining have been sunk into developing lures and processes over the years.

I am always striving for improvement and will continue to refine my work with every batch with the goal of creating pieces of functional artwork that will be cherished by those who use them.

Seeing other people catching fish and making memories with my products is just as, if not more enjoyable than catching fish myself. That alone keeps the froth levels high and makes it all worth while.​